"I'm always intrigued by the way the human brain works and always strive to apply this in my designs."
I am Joao. In 2020 I graduated from my master Data Driven Design with my thesis on Human Plant Interaction. In 2019 I graduated from my studies Communication and Multimedia Design. I am specialised in UX design and concepting. Besides pushing my laptop to its limits I enjoy reading about history, psychology and listening to oldschool hiphop. I’m always intrigued by the way the human brain works and always strive to apply this in my designs. I see myself as a visual storyteller always aiming to create a relevant story at the right time.
During my extracurricular honours projects I worked in the X= festival team and followed a UX course in Tokyo, Japan. I am also the proud co-founder of Studio underscore. My love for nature and its conservation led me to help create the HU Green Office in 2016. While working on the Utrecht mobility challenge I decided I mostly want to work on social issues or at least help the user instead of deceiving them with sly dark design patterns. All in all I consider myself a storyteller that wants to shed light on the stories that matter.
Together with Gino Wachter I started an art platform called DN8 on which we continue telling the stories that matter to help young artists with the same interest in social issues.